Please describe your profession.: I am the creative director at a small business located in the old wriggleys gum factory. We specialize in media systems integration, specifically digital signage.
We are partnered with content producers the Digital Media Factory.
How does your work depend on internet access and networked collaboration?: We use WAN to push out our content to a local digital signage lab we have created. We are looking to expand this information broadcast system through out the county into local businesses.
Our goal is to connect the community using paperless communication and to inform the community about relative information creatively which requires plenty of bandwidth.
How might your work be changed by having much greater bandwidth capacity in Santa Cruz (i.e. increased revenue, customer base, access to talent, etc.)?: We would be able to create bigger video and animation files to be pushed out through the larger pipes.
We are helping to create more technology in our public libraries starting with the brand new Scotts Valley library.
We will be installing digital signs as well as a 9 screen video wall. The wall requires large video files and large bandwidth to get the content there.
What are the attributes of Santa Cruz that support your work and life choices (i.e. lifestyle, climate, business climate, etc.): I have lived in Santa Cruz my entire life. And currently our goal at the Digital Media Factory & Digital Signage Factory is to create a Media & Entertainment Industry in Santa Cruz, CA.
This takes bandwidth.
What are the most important things that come to mind when you think about the future of Santa Cruz?: Bandwidth. At the rate the internet and media technologies are being produced and distributed we could easily reach capacity if a new technology were to emerge.
